THE STRATEGIC LENS
"Strategic Planning?" For many business owners, this ubiquitous phrase causes eyes to roll, or blood pressures to spike. All too often, Strategic Planning means hiring an expensive outside consultant, and a time-consuming process that is either so complicated and exhausting that the final product (the holy and unwieldy "Strategic Business Plan") sits in a heavy binder on a shelf and is never looked at again, or so fluffy and oversimplified that the resulting “business plan” lacks enough detail to be actionable.
Enter, THE STRATEGIC LENS.
THE STRATEGIC LENS approach breaks down the strategic planning process into manageable steps that any leader or business owner can understand, and helps you create straightforward documents you can use to run your business. You’ll finish this book with a realistic Sales Goal, a Strategic Decision Journal with a detailed vision of how you will succeed, Gantt charts to get every department involved, and of course, THE STRATEGIC LENS™, a one-page master document that keeps everyone in your company focused on the ultimate goal: growth!
By introducing the reader to a fictional company (Jonsonlly Space Sprockets), outlining the process in manageable steps, and providing fill-in-the-blank templates, Michael Woodring has used 25 years of experience to create a strategic planning process that is straightforward, powerful, and effective.
Enter, THE STRATEGIC LENS.
THE STRATEGIC LENS approach breaks down the strategic planning process into manageable steps that any leader or business owner can understand, and helps you create straightforward documents you can use to run your business. You’ll finish this book with a realistic Sales Goal, a Strategic Decision Journal with a detailed vision of how you will succeed, Gantt charts to get every department involved, and of course, THE STRATEGIC LENS™, a one-page master document that keeps everyone in your company focused on the ultimate goal: growth!
By introducing the reader to a fictional company (Jonsonlly Space Sprockets), outlining the process in manageable steps, and providing fill-in-the-blank templates, Michael Woodring has used 25 years of experience to create a strategic planning process that is straightforward, powerful, and effective.
